We believe everyone promotes most authentically the products they truly love and use. That's why we created Toko — to finally put this freedom in the hands of content creators.
In recent years, people's tolerance for ads has dropped dramatically while the number of content creators has grown like never before. The old playbook no longer works: no matter how convincingly a celebrity endorses a product on camera, viewers see right through it and scroll past instantly. What worked yesterday only alienates today.
With Toko, we set out to build something for this rapidly shifting market that has never existed before.
A platform where content creators can earn money without contracts, obligations, or tedious community-killing ad videos. No scripted pitches, no mandatory brands, no awkward “sponsored content” labels. You decide what to recommend — and you keep making exactly the content you always have. The revenue comes along the way, without sacrificing anything your followers follow you for.